This smartphone ad was a proposed unit for Clorox and their Bleachable Moments campaign. After getting inspired by another ad, the client wanted some type of user interaction to encourage the message of cleaning and Clorox. After researching Clorox’s digital presence, I designed an ad reflecting an existing game that launders shirts using Clorox bleach.
After a shake event was detected, the washing animation would then run until the end of the ad. A backup option would also be available, listening for a tap event to run the animation (the creative would also have related “tap” messaging).